Home Newsroom InfoIMAGE Article Published in ABA Bank Marketing Magazine
InfoIMAGE Article Published in ABA Bank Marketing Magazine PDF Print E-mail

Menlo Park, California, November 1, 2011


Howard Lee, president & CEO of InfoIMAGE, has announced that the company's article, "High-Tech Statements: Get the Message?" was published in the November 2011 issue of ABA Bank Marketing magazine. In the same edition, an accompanying interview profiles how Rabobank helped cultivate their brand with statement redesign. The articles are co-authored by both Guy Mason, vice president of sales, and Angel Trinh, corporate marketing. They describe how eStatements and printed statements are evolving into advanced delivery vehicles for targeted marketing messages and ways to improve bank's customer segmentation. To read the article, download the PDF here: http://infoimageinc.com/images/pdf/ABA%20Nov2011.pdf

QUOTE
"By analyzing the customer data, banks can formulate a plan to appeal to and entice customers to purchase additional products or services from banks. Statements are opened and read by more than 90 percent of customers. Messages on statements can steer customers to new products through criteria-driven messages. For example, customers tend to trade in their automobiles when their loans reach 33.5 months. By using the data based on this specification, savvy banks can target this group when the loans are around 27 months. Statements for these customers can include pictures of new cars and current automobile loan rates." 

DETAILS
InfoIMAGE Inc. is a financial statement service provider that works to leverage and control communications to create more meaningful and profitable client interactions.

About InfoIMAGE, Inc.
InfoIMAGE is a leading provider of printing, mailing, and online document delivery solutions for financial institutions across the United States. InfoIMAGE processes, prints, and mails financial statement and notices; electronically archives statement, notices, and other types of documents for online delivery and research. Learn more about InfoIMAGE at www.infoimageinc.com.